ABOUT US

A sip of coffee, the regular commute, and the familiar chime of the clock—all part of the mundane rhythm of everyday life. It’s easy to fall into a dull routine, but we’re on a mission to inspire people to seek newness and challenge the ordinary.

We aim to create everyday casual wear that embraces individuality and celebrates quirks, with twists and details that bring a fresh take to everyday style—so everyone can find a new rhythm in what they wear.